Top story · Local · 02:34
User Behavior Analysis: Turning Clicks into Customer Insights
I have spent years watching businesses pour money into marketing campaigns without ever asking a simple question: what do our users actually do when they land on our site? The answer is often more revealing than any survey or focus group. User behavior analysis is the practice of studying how people interact with your digital products, and it has completely changed how I approach digital marketing. When I first started working with a mid-sized ecommerce client, they were fr